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 CHANDLER,
AZ, September 16, 2003 - Fairytale Brownies, a catalog mail-order gourmet
chocolate brownie company, is proud to announce its website, brownies.com, was
named "Best Food Industry Website" in the Web Marketing Association's 2003
WebAward competition.
Now in its 7th year, the WebAward competition for website excellence is the
premier annual award competition that judges website development against an ever
increasing Internet standard and against peer sites within the industry.
The WebAward competition is conducted by the Web Marketing Association, Inc.
(WMA), an independent volunteer organization founded with the purpose of
improving the quality of advertising, marketing and promotion used to attract
visitors to corporate websites.
Entries were judged by a panel of distinguished experts in the areas of:
Design, Innovation, Content, Technology, Interactivity, Navigation and Ease of
use. Accolades from the judging panel included:
"Very pleasing design. I got hungry just looking at the home
page! Very nice use of rollovers. Graphics and color scheme were very pleasing
to my eyes. The catalog was produced in an organized manner that made it easy to
read. I like the options of shopping by category or price. Very nice site!"
Brownies.com, launched in 1995, was one of the first e-commerce
websites in Arizona. It currently generates 35% of company revenues. Christopher
Hill, web designer of brownies.com, maintains a "keep it simple" mantra to
ensure Fairytale Brownies customers have an enjoyable online buying experience.
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