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25 Need To Know's
FAIRYTALE BROWNIES CELEBRATES 25
YEARS AND GETS AN EPIC MAKEOVER!
To celebrate a crazy-bold new look and 25 years of baking up the most boss brownies in the world, here are 25 things to know about Fairytale Brownies right now.
1.
Dreamed up by two kids on a playground This booming brownie biz began in the brains of two kids on a playground. Now, they’re running a gourmet treat empire.
2.
The next chapter It’s been 10 years since the last brand makeover and Fairytale is stoked for a new look for the next 10+ years! “Bright, bold and built for the social media age,” said co-founder Eileen Spitalny. “Little brown squares never looked so good!”
3.
Wow, that’s a bold look! Why the new look? Because we’re proud to stand out in the mailbox and online, just like our products! Brownies are super fun and so is our new vibe!
4.
Brownie giveaways Throughout the month of September, follow us on social media for big brownie giveaways!
5.
“Alexa, reorder Fairytale Brownies, NOW!” We're on Amazon!
6.
Never-ending brownies? Just one more thing to add to your subscription addiction. Stayed tuned for the launch of our new subscription program and we’ll deliver the bottomless bowl of brownies of your dreams!
7.
191 employees In peak holiday season, we’ve got a crew of 191 bakers, packers, shippers and staffers who pour all their love and good vibes into every box of brownies!
8.
All the awards OK, not to brag here but our brownies have been featured in The New York Times, The Food Network, USA Today, and earned close to 20 top awards worldwide.
9.
60 million brownies We couldn’t believe it either when we sat down and did the math. Since 1992, we’ve baked more than 60 MILLION brownies. And no, we never get tired of the choco-tastic aroma here in the bakery.
10.
#OMGBROWNIES If you’re not following us on social, you should be because #OMGbrownies. ‘Nuff said!
11.
Dig in! Our blog got a whole new look too! Check back every week for new posts including recipes, gift ideas and behind-the-scenes stories from the bakery.
12.
Changing recipes? Nope. Don't even think about it - we wouldn't dare change the award-winning (secret) brownie recipes that fans have loved forever! Our brownies are proudly made with imported Belgian chocolate, fluffy cake flour, farm-fresh eggs and real creamery butter using a secret family recipe.
13.
Free shipping! Paying for shipping is sooo 2016. So let us worry about getting these awesome goodies to your doorstep while you just start dreaming of that first bite!
14.
Quality is no accident Our team tastes every batch of brownies to make sure they meet the superior quality standard. No, seriously, we get paid to eat the best brownies in the world.
15.
What’s the fave? Hands down, our Chocolate Chip brownie is our biggest seller and fan favorite. Wanna try? Just ask! We’ll send samples to our media pal any day.
16.
Let's play We’re crazy about kids! Countless kids have played across the many playgrounds that we have helped to build with nonprofit KaBOOM!
17.
Like, crazy busy During the holiday season, we move up to 15,000 hand packed brownie gifts out the door each day, with a team of 70 shippers working around the clock.
18.
Brownies your way Make your next luxe gift experience extra personal by featuring your brand, graphic, photo or message alongside our new look.
19.
New name? The logo order is different but nope! We are Fairytale Brownies, forever. We’re simply stacking the logo to emphasize our core product and our #1 spot in the marketplace! We’re brownies first!
20.
When’s it happening? We’re in Phase No. 2 of 10 right now. Over the next 12 months, we'll be phasing in new, brighter packaging and joyfully designed elements to bring even more "wow" upon arrival, just like the “wow” that's inside the box. The product transition should be complete by Fall 2018!
21.
Where’s the brownie guy? After a star studded career of 25 years baking up the best brownies, our little friend is making plans for an exotic beach vacation!
22.
Crazy for cookies You’re already madly in love with our brownies, ready to go crazy for our cookies? You guessed it, still from scratch.
23.
Bangin’ bars So we’ve sold you on our brownies and cookies but how about our bars? Oh wait, is that your shopping cart filling up? Our bad.
24.
Dream job: Fairytale Taste Tester No joke, coming soon to Brownies.com.
25.
The next 25 years As if this wasn’t enough for you, just wait.
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© 2017 Fairytale Brownies