We obsess over every part of the Fairytale Experience. Premium ingredients, expertly designed packaging, hand-packed gifts, and fast, free shipping. Each step contributes to what makes our gifts unforgettable.
But the truth is, the real magic happens in the baking process.
Each time we bake a Fairytale Treat we get to be equal parts creative and careful. There’s a lot of pressure to get every batch perfect, but it’s also a lot of fun to make something we know brings joy to people across the world.
The tradition of high-quality baking started even before we were an official business. More than 25 years ago, we laid the foundation for our baking process as a group of friends in a catering kitchen trying dozens of recipes to figure out how to make the absolute best brownie.