Fairytale Brownies named Business-to-Business Cataloger of the Year by
Catalog Success Magazine
CHANDLER, AZ, July 2004
-Fairytale Brownies, a catalog mail-order gourmet chocolate brownie
company, is proud to announce its designation of Business-to-Business Cataloger
of the Year. Catalog Success Magazine awarded the industry's top honor during
the Annual Catalog Conference earlier this year to "A successful B-to-B
cataloger who has demonstrated innovation in some aspect of cataloging,
including merchandising, marketing, prospecting, multi-channel retailing,
fulfillment, customer care, creative, or production."
Fairytale Brownies co-founders Eileen Spitalny and David Kravetz began
selling their baked-from-scratch Belgian chocolate brownies at street fairs and
farmer's markets in the Phoenix area in 1992. They began developing the
mail-order aspect of their business after brownie fans requested shipments of
brownies to friends and relatives outside the state. The company now mails over
1.3 million business and consumer catalogs per year and sees $6 million in
brownie sales annually.
Fairytale Brownies has been baking brownies using a secret family recipe
since 1992. Twelve distinct and delectable flavors of brownies can be shipped
worldwide and gift packaging is available in multiple sizes for a variety of
occasions. Every product is certified Kosher.