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Fairytale Brownies Wins Innovation Award
CHANDLER, AZ, July 15, 1999 -- The childhood friends and co-owners of Fairytale Brownies began a new chapter in their fairytale story when the Greater Phoenix Chamber of Commerce recently named them the 1999 Innovative Small Business Person of the Year on June 24, 1999. Eileen Spitalny and David Kravetz were honored for their unique product development, successful marketing strategies and creative use of the Internet.
Founded in 1992, Fairytale Brownies has grown from a small local startup to a mail-order bakery with worldwide sales and growth of more than 50% every year. Premium ingredients, unique packaging, innovative marketing and superior customer service have earned Fairytale Brownies a strong reputation and growing mailing list of loyal customers.
The signature brownies are baked in small batches using a 42-year-old secret family recipe belonging to David’s Mom. Real butter and imported Belgian chocolate are used in all 12 brownie varieties. Every product is certified Kosher. The company’s signature purple packaging, elegant wood boxes and corporate logo gifts make a great presentation. Word of mouth and publicity in papers such as The New York Times and The Wine Spectator have fueled the company’s growth on a limited advertising budget.
Four years ago the partners registered the Internet domain name www.brownies.com and now take more than 30% of all orders over their "easy to use" website. Website features include secure ordering, movies of the baking process, job application, seasonal specials and a database of online order history.
Last year Fairytale Brownies sold more than 800,000 brownies with over 50% of
those sales occurring during the Winter Holiday Season. The company recently
relocated to a larger bakery in Chandler, Arizona and will begin offering
regularly scheduled tours of the facility after their grand opening in October.
Eileen and David are hoping the tours will become a popular destination for the
thousands of tourists who visit the Phoenix area every year.
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